Case Study

Inventory Search

Inventory Search


Whether it’s the Inventory Search application, the Build Your Own (BYO) Configurator, or the intersection between the two, Sulzer US interfaces with to support the site’s mission to provide a premium user experience that helps customers find their ultimate driving machine and get behind the wheel.

Launched in May 2017, Inventory Search serves as one of the shopping tools enabling visitors to search for new BMWs. While BYO takes the user on a journey to configure a virtual BMW however they like, Inventory Search helps them find actual vehicles that are already out there and ready for purchase.  

Users simply input their postal code and are treated to a showcase of vehicles available at dealerships in their area. If they have something particular in mind, they can make use of our advanced filtering system to narrow down the results by metrics such as BMW series, body style, MSRP, paint color and more. When you find your dream vehicle, Inventory Search helps you quickly get in touch with its dealer so you can make it yours.  

By leveraging a key subset of the inventory vehicle data that is already available to dealers via Virtual Showroom (VSR), Inventory Search ensures high performance at a national scale while focusing in on only those vehicles that are relevant to end-customers hoping to make their purchase. Inventory Search also closely integrates with BYO.

It provides users who have configured their ideal BMW with its closest matches among actual inventory in their area. These matches are determined and recalculated with every configuration step along the way during the BYO user journey, and users can see in real time how many vehicles match their configuration choices. Inventory Search is the bridge that brings the customer’s BYO dream vehicle to reality.  

We are very proud of the top-quality user experience Inventory Search already provides, but we are not done yet. We are constantly working with BMW Marketing and BMW IT to further enhance the functionalities and user experience provided by the Inventory Search service.

Inventory Search

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