Case Study

Motorcycle Configurator

Motorcycle Configurator

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BMW’s motorcycle configurator brings the interactive ‘build your own’ experience to motorcycle enthusiasts and prospects to build and customize their favorite motorcycle models from desktop and handheld devices.

As the Build Your Own configurator experts, we have partnered with BMW Motorrad USA over the years and managed design, development, enhancement, and support efforts including application hosting, analytics, product data generation and maintenance, and new model year launches.

Our solution has enabled BMW customers to build their dream motorcycle using a range of color, package, option and accessory offerings, helping to generate customer leads for 150 dealers in the US and to convert leads to sales through the dealer locator and dealer inventory search features.  

Customers can build and configure motorcycles, find dealers with inventory that closely match their configuration, and go for a test drive.

Motorcycle Configurator

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